3 May 2017

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The EU-Asia Centre, together with the Confucius Institute of the VUB and the Brussels Academy for China and European Studies (BACES), invite you to a panel discussion on ‘Public Diplomacy – the Chinese and EU Approaches’ on 3 May. China’s increasing importance on the global stage coincides with its efforts to improve its public diplomacy based on political (G20 summit), economic (OBOR), cultural (Confucius Institutes) and sporting (Olympic Games) inputs. It is keen to expand its soft power using the media (CGTN, China Daily, Xinhua, etc) as well as ancient Chinese statecraft. The EU has always struggled to achieve an effective communications strategy, perhaps because of the many voices at the table and  inadequate resources. Now both actors are keen to improve their public diplomacy with both Wang Yi and Federica Mogherini giving the subject top priority. But how are both sides approaching public diplomacy? How does each define the concept? What can each side learn from each other as well as best practices elsewhere?

These discussions and a Q&A will take place during a panel discussion from 1700-1830 on 3 May in the Press Club, 95 Rue Froissart, 1040 Brussels.


17.00 Welcome by Fraser Cameron, Director EU-ASIA Centre

17.10 Panel discussion with:

  • Michael Mann, Head of Communications, EEAS
  • Colin Stevens, Editor, EU Reporter
  • Youyi Huang, Senior Advisor, The Charhar Institute (formal Vice-President and Editor-in-chief, China International Publishing Administration)
  • Xinning Song, China Director, Confucius Institute at VUB and Brussels Academy for China and European Studies (BACES)

18.00 Discussion

18.30 Close

To register please go to this link